This advertisement is referring to the classic science fiction movie made in 1951. The Day the Earth Stood Still, written by Bruce Janson, is about an alien named Klaatu visiting earth to warn the humans that their destructive manner must cease or outer spacial robots will destruct earth. Klaatu proves that this power exist to the people by shutting down electrical power for a day. It takes place after WWII and has a message against atomic threat. The movies coinciding plot and morals to Watchmen are the reason that Moore uses it as a thread throughout the Watchmen.
~"The Day the Earth Stood Still (1951)." The Internet Movie Database (IMDb). 31 Mar. 2009
~"YouTube - THE DAY THE EARTH STOOD STILL - 1951:KLAATU'S FINAL SPEECH." YouTube - Broadcast Yourself. 31 Mar. 2009
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